Meet Bill Upton — UK GBP & SEO Consultant
The consultant behind Easy AI Strategies — helping UK small and medium-sized businesses dominate local search with proven GBP optimisation and AI-powered SEO strategies.
About Bill Upton
Bill Upton is a UK-based Google Business Profile and local SEO consultant with a proven track record helping UK small and medium-sized businesses win visibility and qualified traffic in local search.
As the founder of Easy AI Strategies, Bill combines deep expertise in traditional local SEO with cutting-edge AI-assisted content workflows to deliver results that compound over time.
Bill specialises in transforming underperforming Google Business Profiles into lead-generating assets, building the local citation authority that drives map pack rankings, and creating content strategies that establish businesses as the dominant local authority in their area.
His approach is data-driven, transparent, and focused on measurable business outcomes — not vanity metrics. Every strategy is tailored to the specific business, location, and competitive landscape.
Areas of Expertise
- Google Business Profile optimisation and strategy
- UK local search and map pack ranking
- Citation building and NAP consistency
- AI-assisted content strategy and production
- Local keyword research and competitive analysis
- Technical SEO and Core Web Vitals
- Conversion rate optimisation for local businesses
- AI search engine optimisation (ChatGPT, Perplexity, Gemini)
How We Approach Every Client
The principles that guide every strategy, every campaign, and every client relationship at Easy AI Strategies.
Data-Driven
Every recommendation is backed by data. We audit before we act, measure as we go, and report transparently on what matters.
Results-Focused
We don't chase vanity metrics. Our focus is on qualified leads, revenue growth, and measurable improvements in local search visibility.
UK-Specialist
We understand the UK local search landscape — from regional search behaviour to UK-specific citation sources and directory strategies.
Honest & Transparent
No smoke and mirrors. You'll always know what we're doing, why we're doing it, and what results to expect.
About Easy AI Strategies
Easy AI Strategies is a UK-based SEO consultancy trading as Upton Ventures Limited (Company No. 16821955). We specialise in helping UK small and medium-sized businesses improve their visibility in local search — including Google Search, Google Maps, and AI answer engines such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
We are fully UK-based, GDPR-compliant, and committed to delivering transparent, measurable results for every client we work with.